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A key element of product-led growth in a modern go-to-market (GTM) strategy is allowing customers to try your product for free and helping them understand its value...

SaaS companies today are constantly competing for consumer attention, and free trials have proven to be the best method of attracting leads by providing them with a...

According to a recent study, 80% of subscription software companies provide free trials, but their success rates vary. They provide users with access to premium services at...

Free trials are tempting. They share a glance at a platform or a tool without paying upfront. But can you cancel a free trial without paying? Most...

From enticing discounts to loyalty-building promotions, coupons hold significant value in consumers’ purchasing behaviors. Over two-thirds of the consumers make a decision solely influenced by the coupons. ...